Setting Up Shopify | Shopify搭建

Shopify is the leading DTC e-commerce platform with 4M+ stores. Setup essentials: professional theme ($200-400 one-time), clear navigation, product pages with reviews, abandoned cart emails, and payment gateway. Total startup cost: $500-2000 for theme, domain, initial inventory, and marketing. Shopify是领先的DTC电商平台。搭建必备：专业主题、清晰导航、带评价的产品页面。初创总成本$500-2000。

Product Sourcing | 产品采购

Private labeling: source from Alibaba (minimum order 100-500 units), add your branding. Print on Demand: Printful for custom designs. Wholesale: use SaleHoo or Worldwide Brands directories. Dropshipping: CJ Dropshipping for test. Each model has different margin and control trade-offs. 自有品牌：阿里巴巴最小订单100-500件。按需打印：Printful。批发：SaleHoo目录。每种模式有不同的利润率和控制权。

Brand Building | 品牌建设

Brand = trust. Elements: cohesive visual identity, consistent tone of voice, packaging experience, social proof (reviews, testimonials), and story (why your brand exists). Strong brands charge premium prices. Invest 10-20% of revenue in brand building activities. 品牌=信任。元素：一致的视觉形象、包装体验、社会证明和品牌故事。强品牌可以收取溢价。

Customer Acquisition | 客户获取

Meta Ads (FB/IG): the primary channel with targeting power. TikTok organic: highest growth potential. Google Shopping: capture purchase intent. Influencer marketing: micro-influencers for niche products. Email/SMS: highest ROI channel for repeat purchases. CAC should be < 30% of AOV. Meta Ads是主要渠道。TikTok增长潜力最高。影响者营销精准触达。客户获取成本应

Scaling to 6 Figures | 规模化到6位数

Revenue = visitors × conversion rate × AOV. Optimize each lever: increase visitors via ads and SEO, improve CRO (A/B test product pages, checkout), raise AOV with upsells and bundles. Key milestone: 100 orders/day at $50 AOV = $150K/month. Automate operations before scaling. 收入=访客×转化率×AOV。优化每个杠杆。关键里程碑：100单/天×$50 AOV = $15万/月。规模化前自动化运营。