What Is Dropshipping | Dropshipping是什么

Dropshipping is an e-commerce model where the store doesn't keep products in stock. When a customer orders, the store purchases from a third-party supplier who ships directly. This eliminates inventory costs and reduces risk. Shopify and WooCommerce are the leading platforms. Dropshipping是一种电商模式，商店不保持库存。当客户下单时，商店从第三方供应商处购买并直接发货。

Product Selection | 选品策略

Winning products solve a specific problem, have good margins (2-3x cost), and aren't saturated on Amazon. Use tools like Sell The Trend, Minea, and Ecomhunt for product research. Focus on niches: pet accessories, home organization, fitness gadgets, and niche apparel. 赢家产品解决特定问题，有良好利润率。使用Sell The Trend等工具进行产品研究。

Supplier Sourcing | 供应商开发

AliExpress, CJ Dropshipping, and Spocket are popular supplier platforms. Criteria: shipping time (7-15 days ideal), product quality, return policy, and communication. Always order samples before listing. Build relationships with 3-5 reliable suppliers to avoid single-point dependency. AliExpress是热门供应商平台。标准：运输时间、产品质量、退货政策。下单前务必订购样品。

Marketing Channels | 营销渠道

Facebook Ads remain the primary customer acquisition channel for dropshipping. TikTok organic content is the most cost-effective strategy. Influencer marketing with micro-influencers (10-50K followers) often yields the best ROI. Email marketing for repeat purchases via Klaviyo. Facebook广告是主要获客渠道。TikTok自然内容最具成本效益。微网红营销往往带来最佳ROI。

Scaling Strategies | 规模扩展策略

Test products with $50/day budget; scale winners to $500-2000/day. Key metrics: CPA < $15, AOV > $40, ROAS > 2.5. Once product reaches 100+ orders, negotiate better pricing with suppliers. Build a brand, not just a store — branded packaging, custom emails, and loyalty programs. 以$50/天测试产品。关键指标：CPA<$15。当产品达到100+订单后与供应商谈判更好价格。