Course Platform Comparison | 课程平台对比

Udemy: largest marketplace but limited pricing control. Teachable: full control, $39/month. Thinkific: similar to Teachable with built-in community features. Kajabi: premium all-in-one (courses, email, funnels, $149/month). Skillshare: subscription model. Start with Teachable or Thinkific. Udemy最大市场但价格控制有限。Teachable完全控制。Kajabi高级一站式方案。从Teachable或Thinkific开始。

Curriculum Design | 课程设计

Structure: module 1 = foundations, modules 2-6 = progressive skills, module 7 = advanced application. Each module has 3-5 lectures (5-15 minutes each). Total duration: 2-5 hours. Include worksheets, templates, and quizzes. The highest-rated courses have clear learning objectives and practical projects. 结构：模块1基础、模块2-6渐进技能、模块7高级应用。每模块3-5节课。包含工作表、模板。

Production Quality | 制作质量

Good audio is non-negotiable — invest in a $50-100 microphone. Screen recordings with clean cursor movements. Slides with minimal text and strong visuals. Video editing with Descript or Camtasia. You don't need Hollywood quality; clarity and value matter more than polish. 良好音频不可妥协。屏幕录制保持光标移动干净。视频清晰度和价值比华丽更重要。

Launch Strategy | 发布策略

Pre-launch: build email list for 4-6 weeks with free content. Launch day: early-bird pricing (50% off for first 48 hours). Post-launch: full price with limited-time bonuses. Webinars (live or automated) drive the highest conversions. Partner with affiliates in your niche. 预发布：用免费内容建立邮件列表4-6周。发布日：早鸟价。网络研讨会驱动最高转化。

Pricing and Revenue | 定价与收入

Course pricing: $50-200 for general topics, $500-2000 for professional/specialized. At $100/course selling 50/month = $5K/month. Top creators earn $50K-$1M+/year. Best part: create once, sell forever. Update content annually to maintain relevance and 5-star ratings. 课程定价：一般主题$50-200，专业主题$500-2000。最佳部分：创建一次，永久销售。